Hi, I am Si Chong.
During my Final Year study, I have learnt Editorial Design, Branding and Typography.
In this website, it showcases my practice in the field of Branding and Typography.
Brand Desire City of Culture––Brighton

The final outcomes promoted the festival of acceptance which was held by the brand brightonhome.

Below photos include the A1 main launch poster, A3 advertising, A4 brochure, A4 letterhead, 55x91 mm business cards and A4 visual summary.

Material Type––Acrylic perspex typographic object

A physical, typographic object constructed by the material of acrylic perspex that enhances the meanings of the quote “make the invisible visible” in two main perspectives.