/Chrissy Pretious-Cooney
I'm predominantly a digital designer with an interest in the future of the design world including technology and Artificial Intelligence. Due to this I have recently taught myself to code and have been incorporating it within my final project pieces. I also have a love for photography, editorial, branding, typography and motion.
Encoded Object - Digital Materiality

The project is to understand the idea of digital materiality and how software cannot be seen. Digital materiality is electrical signals and code, it has no tangible matter, therefore we cannot physically interact with it. I wanted to render visible the invisible and to understand digital memory/storage as a physical form.
It began with the exploration of a USB flash-drive as a data-sharing concept. I experimented with the composition and hardware of the object by deconstructing it, physically and digitally. I wanted to understand its idea of storage and what it looked like and what happened when we treated memory as an object. If people had a certain amount of ‘digital storage/memory’, what would they choose to store on it? If we had a capacity of a certain amount of “memories”, how much and what would they be?

This particular piece is 15.2MB of a 81.2MB song file that was performed by my grandma almost 50 years ago. The file is sentimentally valuable and in ways a memory shared by my family. The song is converted into binary via terminal; then the binary data is converted to images in Processing, bits grouped into RGB pixel colours. The idea of rendering visible the invisible to understand digital memory/storage, looks at how storage works and the physical piece is an analogy of storing files within a limited space. The piece is 29.7cm x 500cm. To create the whole 81.2MB song in this format, I would have to make it almost 5 times as long, which is nearly 25 meters.
This piece also comes with a set of instructions which allow you to convert any file of your choice into a binary RGB image. This is a process based design: I’ve created a piece of code that creates visual responses through algorithms.


An editorial reflecting humans affects on our current world, fast-forwarded 50 years. Highlighting the consequences of climate change, should continue with our actions. Graphics designed and edited by me.

Industry Project - Artificial Intelligence and The Future of Design

With the focus on coding through the inputting of data to create a data visualisation of the emergence of AI. These are random generative designs surrounding the future of designer and Artificial Intelligence role to play.
A proposal on a campaign on ‘Artificial Intelligence and the future of design’.
+series of posters
+online material